GST sounds like a corporate problem until your creator or freelance turnover crosses the threshold and a brand asks for a GST invoice. Know the branch logic before you panic or ignore it.
Simple branch logic
- Under threshold for services: registration often not required (confirm current limit for your category/state).
- Over threshold: register, charge GST where applicable, file returns.
- Export of services: may be zero-rated with conditions — do not assume; verify.
- Brand deals in India: commonly 18% on advertising/professional services.
The takeaway
Thresholds and categories change. Use the GST portal and a CA when you are close to the line — penalties cost more than compliance.