Press & digital PR
Cite MoneyRadar. Link the tools.
Journalists, newsletter writers, and university resource pages: use these sourced stats and free calculators. Every figure points to a public source — we package them so you can cite in one click.
Quick answer
MoneyRadar is a free personal-finance site for India's Gen Z — calculators (SIP, EMI, tax, salary) plus plain-English guides on first jobs, metro costs, and credit traps. This page is the media kit: citeable statistics, story angles, and embeddable tool links for editorial use.
Boilerplate
MoneyRadar (https://moneyradar.in) is a free financial decision engine for India's Gen Z. It offers live calculators and honest guides on salary, tax, credit, and investing — no display ads, no bank-speak. Formulas cite RBI, ITD, EPFO, and AMFI sources.
Citeable statistics
Use these in articles with attribution. Each stat links to a MoneyRadar explainer and an original source.
1 in 4 Gen Z Indians take their first loan before age 22
Early credit exposure makes BNPL, app loans, and minimum-due education critical for under-25s.
Source: Goodreturns / personal finance reporting · MoneyRadar explainer
Young India prioritises steady money over risky trends
ET–Snapchat Gen Z Index themes: financial stability and mental peace over hype investing.
Source: Economic Times / Snapchat Gen Z Index · MoneyRadar explainer
New tax regime is default; old regime only wins with real deductions
For most young earners with low 80C/HRA, the new regime leaves more take-home — calculators beat influencer advice.
Source: Income Tax Department / Union Budget framework · MoneyRadar explainer
Credit card APR in India commonly runs ~36–48% annualised on revolving balances
Paying only minimum due turns small purchases into long-term high-cost debt.
Source: Issuer rate cards / RBI credit card framework · MoneyRadar explainer
Direct mutual fund plans skip distributor commission embedded in regular plans
Over long SIP horizons, expense-ratio gaps compound into large corpus differences.
Source: AMFI India investor education · MoneyRadar explainer
Story angles
Why Gen Z’s first loan is happening before their first promotion
BNPL and UPI credit are onboarding debt before salary stability — MoneyRadar’s free tools show the fee math.
https://moneyradar.in/learn/bnpl-late-fee-trapThe CTC lie: what Indian freshers actually take home
Offer letters advertise LPA; landlords want monthly in-hand. Side-by-side calculators decode fixed vs variable.
https://moneyradar.in/learn/ctc-vs-in-hand-freshersBangalore on ₹30k: the survival math HR won’t show you
City cost frameworks for the same CTC in Bangalore vs Hyderabad vs Pune.
https://moneyradar.in/learn/moving-to-bangalore-on-30kParents think CTC is salary — the family money conversation Gen Z dreads
Scripts and frameworks for send-home amounts without instant-loan guilt.
https://moneyradar.in/learn/parents-think-ctc-is-salary
Free tools for resource pages
University career cells, NGO literacy pages, and newsletter roundups: link our free tools directory — SIP, EMI, income tax, take-home salary, and more. No signup.
Outreach targets (run weekly)
2026 playbook: digital PR + resource pages beat guest-post farms for YMYL finance.
- Mint (Livemint) — National finance: Gen Z salary / tax explainers
- Economic Times – Wealth — National finance: CTC vs in-hand, SIP habits
- Business Standard — National finance: BNPL / credit behaviour
- Financial Express — National finance: First-job money systems
- YourStory — Startup / Gen Z: ESOPs, freelancers, creators
- Inc42 — Startup: Fintech credit products for youth
- The Ken (newsletter angles) — Longform: Metro cost of living data
- University career cells (.edu) — Resource pages: Free calculators + first salary guides
- Reddit r/IndiaInvestments — Community: Value-first answers with tool links
- Qwoted / Connectively — Journalist queries: Expert commentary on youth credit
Pitch template (copy-paste)
Subject: Gen Z money angle for [PUBLICATION] — citeable stats + free tools Hi [Name], I run MoneyRadar (moneyradar.in) — free calculators and guides for India's Gen Z. Quick angle: [STORY ANGLE FROM ABOVE] Citeable stat: "[STAT]" Source: [SOURCE] Explainer: https://moneyradar.in/learn/... Happy to share a chart, quote, or calculator embed for your readers. No paywall. Best, [Your name] MoneyRadar
Press contact: use the email on our about page · Methodology: /methodology · Editorial: /editorial